Interactive

UK – Pragmatic Play helps relaunch iconic Heart Bingo brand

By Phil - 24 September 2021

Pragmatic Play plays a vital role in the relaunch of the iconic Heart Bingo brand, alongside licensed operator BetVictor.

The popular brand has been revitalised by BetVictor, introducing a range of exciting new features provided by Pragmatic Play. The deal marks a continuation of the fruitful partnership between BetVictor and Pragmatic Play, following the operator taking Pragmatic Play’s complete Bingo solution live earlier in the year.

Pragmatic Play’s bingo solution brings tried and trusted new products to market, headlined by Bingo Blast and Drop Pots, as its network grows globally in regulated markets.

The provider’s new feature Reels Room has also gone live and is exclusively available to Heart Bingo players for a limited period before it is rolled out to the network in November – a move that will reinforce the Heart Bingo brand in bringing a fun and fabulous gaming experience to their much loyal audience. This is cemented even further with the coincided Drop Pots games getting well and truly under way in their own dedicated room. Drop Pots is only available on the Pragmatic Play network and offers players 3 different multi-trigger jackpots all available to be won every day!

Claire McDaid, VP of Bingo at Pragmatic Play, said: “Heart Bingo is one of the most recognised bingo brands in the UK and we couldn’t be happier that BetVictor has chosen to partner with us to relaunch and refresh its offering. We’ve worked closely with the team for months to optimise the Heart Bingo offering and ensure their loyal players have a better than ever experience.”

Turlough Lally, Director of e-gaming at BetVictor, said: “Pragmatic Play was the natural choice for our bingo product provider. We’re excited to be partnering with such a well-respected name in the iGaming industry for our next venture and we are fully committed to creating an improved and safer gambling experience in partnership with Pragmatic Play’s market-leading software. Heart Bingo players are sure to love all the new features, games and surprises we have in store!”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.