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UK – Rank to trial VR Racing Challenge with Immotion

By - 13 November 2018

Immersive virtual reality will be heading to Grosvenor Casino in Manchester with its owners Rank signing a deal with Immotion Group, to trial a VR Racing Challenge.

CEO, Martin Higginson said: “The new concession initiative with The Rank Group, is a major milestone for the company and I am confident that following successful trials, we will have a clear runway for future site roll out. Our VR revenues have grown rapidly since listing following the consistent roll out of our owned and operated ImmotionVR Experience Centres and our entry into numerous Concession Partnerships.

“We are very pleased with the reception our experiences are receiving from consumers and while VR still has a long way to go, it is clearly here to stay given the five-star Trip Advisor ratings across the majority of our sites, alongside increasing numbers of returning customers. We have a first mover advantage and each week we learn, helping us refine our offering for the future,” he added.

Immotion has also signed a deal with Genting Resorts World in Birmingham

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