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UK – ReferOn breaks new ground with data trends and growth at iGB Affiliate

By - 19 December 2023

ReferOn will be leveraging its appearance at February’s iGB Affiliate to mark its first anniversary, a 12-month period during which the company has signed more than ten clients and won the Rising Star accolade as part of the 5Star Media Awards.

Looking ahead to ReferOn’s appearance on stand Q10 at iGB Affiliate David Harris, the brand’s B2B Affiliate Team Manager said: “iGB Affiliate and ICE are the biggest shows in iGaming, and clients, partners, and suppliers all flock to these events, making them a perfect opportunity to meet new faces and build on current relationships.”

“Being part of the international community at iGB Affiliate will enable us to both support our existing partners and expand our client base. The event is a world-class opportunity to develop high-trust client relationships as we move forward.”

David Harris identified iGB Affiliate and other such conferences as a melting pot for new ideas, new thinking, and new trends, highlighting AI and data as two of the hottest topics that will be explored on the stands, aisles, and at the extensive networking opportunities at iGB Affiliate.

He stated: “Concerning opportunities, AI is gradually being adopted by the industry and that is only likely to grow in the coming years. At ReferOn we harness these by integrating them with our powerful platform and we believe this is a way of making the most of the data and tech opportunities. The reports and insights we gather thanks to our BI tools also provide even more context to our work. AI is on the agenda for 2024 and we are looking at ways to encompass into the already jam-packed backlog for the year.”

He added: “One of the biggest challenges facing the industry is the growing need for always-on, fast data that constantly needs updating. There is a huge scaling factor, which many platforms now need to wake up to and, in some cases, fully rethink.

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