Interactive

UK – Reflex signs exclusive deal with William Hill

By Phil - 11 December 2017

Nine months after Reflex Gaming signed what was described as a ‘significant business win’ with William Hill, the UK based games creator has announced an exclusive supply deal with the leading bookmakers for ‘Einstein Eureka Moments’.

The game, which resonates with the interests and preferred playing styles of a UK audience, will feature on the William Hill Vegas Tab, which is the home for exclusive content.

Reflecting on the latest success, which follows July’s deal with Tier 1 operator, BetVictor, Chief Product Officer, Mat Ingram, said: “I’m delighted the investments that we continue to make in R&D and the recruitment of what I believe to be the best design team in the business, is paying off with this latest agreement. Gaining exclusive supply contracts is a strong show of faith in our creativity and the ability to produce quality content that the market wants to play. Our team has enormous experience and a glittering track record in the development of credible and compelling content. Einstein Eureka Moments taps into the psyche of the British game player, a demographic which chimes with the William Hill business.”

He added: “While Reflex is still relatively new to the digital space we have the right combination of experience and hunger to make an important contribution to the sector and are looking forward to making more headway as we approach ICE London 2018 which represents a key opportunity for the company to demonstrate exactly what we can bring to the table.”

Julian Beck, William Hill’s Head of Game Development, stated: “We are delighted to see ‘Einstein Eureka Moments’ live on William Hill Vegas and confident that the game will resonate with our customers and perform well. Reflex Gaming is important to our exclusive strategy on content and we look forward to working on more unique content in 2018.”