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UK – Retail betting bounces back for William Hill at the expense of online

By - 5 July 2023

UK betting operator William Hill reported flat revenue in 2022, falling by 0.5 per cent to £1.24bn with a fall in the company’s online division boosted by land-based retail betting.

Retail betting increased by three per cent to £514.2m in 2022, following the lock downs of 2021, whilst William Hill’s UK online business dropped by 19 per cent to £509.1m, which the operator says was due to the resurgence of land-based retail and the introduction of more stringent customer safety checks.

William Hill’s international business dropped by 23 per cent to £212m in 2022, due in part to its exit from the Dutch market.

Operating loss came in at £31m although the group reported a profit of £168.4m, with a drop in marketing expenses of 30.5 per cent to £151.1m and reduced operating expense of 6.7 per cent to £583.5m. 

888 completed its deal to buy William Hill in July 2022 for £1.95bn leading to an increase in legal costs from £99.4m to £148.7m. The company is planning to switch the business to a single technology platform.

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