Skip to Content

Header Banner – BBIN


UK – Rio Ferdinand joins

By - 18 February 2015, has announced that Premier League footballer and former England Captain, Rio Ferdinand, will be joining the team.

Casinofloor MD, Jack Mizel, said: ‘This has been a long time in the planning and we’re very excited that this day is finally here. We are delighted to have such a world renowned sporting icon join our team.’ Rio Ferdinand reciprocated the sentiment by saying, ‘I’m really excited to be part of It’s a great site and I’m proud to be a part of it. I’m looking forward to getting started.’

The ‘Look who we’ve just signed,’ campaign, which is now live, will see Rio Ferdinand standing proud, announcing to the world, that it’s ‘Time for a new game,’ and that, ‘There’s no half time in life. You have to play to win.’ have tapped into Rio’s determination and utter passion for winning and this is the bold new brand that this partnership is showcasing, underpinned by Rio’s own tagline suggestion, ‘Losing’s not an option. You play to win.’

Casinofloor’s approach promises a new wave in online casino engagement, where will be encouraging their players to engage with them across their social platforms (Twitter, Facebook and YouTube) as well as encouraging them to play online. ‘For us it’s about offering a wider experience. We want to be recognised, not only as a world class online casino, but also as a recognisable brand that people want to connect with. Just because we don’t have a front door to greet our players personally, doesn’t mean that we don’t want to connect with them on a personal level. Rio will give us the chance to reach out to them and offer them opportunities to engage with us directly, not only giving us a face, but a voice too.’

‘Yes, he’s an inspirational sports icon, but he’s also wonderful with his fans and it’s this personal connection that we were really drawn too.’

From an industry perspective, this brings about a wave of exciting opportunities for affiliates and their players alike. Both will get the benefit of this partnership. With a wave of great introductory offers and more promised to follow, plus an array of ‘Money can’t buy prizes’ that a football fan can only dream about, quite frankly, what’s not to love?

It’s exciting and it’s new and are offering you the chance to join the team, whether you want to work with them or simply become their latest devotee on Twitter.

See Rio Ferdinand feature in an advert for very soon, as well as sponsorship of the London Live channel.

This will see a vibrant and exciting change in the online casino market, setting apart from its competitors, so be sure to follow this exciting new partnership on Twitter, Facebook, YouTube and Vine as there is much more on the horizon.

Share via
Copy link