Supplier News

UK – SBC unveils Betting on Sports Europe – Digital agenda

By Lewis - 30 September 2020

The Betting on Sports Europe – Digital virtual conference and exhibition will see 120 sports betting industry executives come together to tackle an agenda focused on how to approach the sector’s biggest challenges.

As the industry nears the end of one of the most difficult years it has faced, it has crucial decisions to make about a range of regulatory, operational and reputational obstacles in markets across Europe. Its leaders must take those decisions while also planning how to cope with the inevitable economic turbulence of 2021.

The issues that present the biggest threats to the future growth of the industry form a central part of the eight-track agenda for Betting on Sports Europe – Digital, which takes place on 21 – 22 October 2020.

Some of the most successful executives in the sports betting sector will take part in the opening day’s Leadership Track, during which they will share their vision for the future direction of the industry. The panels will deliver insights on the looming prospect of regulatory changes, investigate how to develop better corporate governance in the industry, and develop ideas for how to repair the sector’s reputation after the battering it has taken at the hands of politicians and the media.

The Marketing & Affiliation Track will see senior marketing professionals from operators and expert consultants address the crucial issue of how to work within the more restrictive advertising regulations being introduced in markets such as Spain and Italy. The Payments, Fraud & Compliance Track will also focus on practical solutions to more stringent regulations, as well as looking at how COVID-19 is changing the payments methods used by the public.

Day One’s fourth track is Innovation in Sports Betting, which will evaluate the game-changing opportunities offered by advancements in technology and see some of the industry’s greatest creative forces sharing insights on how to build a compelling digital presence.

The second day of the conference includes the Sports Integrity Track, with experts from the governing bodies of major professional sports, data suppliers, and operators ready to discuss how they can collaborate more closely in the battle against match and spot fixing.

A further set of significant issues will be addressed during the Trading Track, which is to feature expert insights into the evolution of the modern trading room. In addition to assessing what has already changed, the speakers will identify how much further development it needs to cope with the market saturation seen in territories such as the UK, demand from players for greater product differentiation, and the likelihood of stricter regulation in some markets.

The conference concludes with a track that examines the future of the industry’s most important sport and another that focuses on one of its rising stars. Betting on Football will take an in-depth look at the trends and innovations in soccer markets, while Betting on Esports will detail the building blocks the industry needs to put in place to develop an attractive offering for fans of this global phenomenon.

The full speaker list for the conference will be announced shortly.

Rasmus Sojmark, CEO & Founder of event organiser SBC, said: “The industry faces some serious headwinds as 2021 approaches and it has some tough decisions to take about how to respond to regulatory, operational, reputational, and wider economic challenges.

“Betting on Sports Europe – Digital will provide the perfect forum for senior executives from operators and suppliers to discuss the biggest threats that all the major players face, identify ways to work together, and develop ideas that will help to shape a sustainable future for the industry.”

In addition to the eight-track conference, the event will feature an interactive product display area with suppliers showcasing the latest sportsbook, payments and marketing innovations. There will also be a programme of networking roundtables to enable further exploration of the most thought-provoking topics, as well as make it easy for delegates to connect and talk business with other decision makers in the market.