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UK – SG completes Equinox roll-out across Ladbrokes Coral estate

By - 1 April 2019

Scientific Games has successfully completed the roll-out of its innovative Equinox terminals across the Ladbrokes Coral estate.

As the biggest ever gaming supply deal in the licensed betting office sector, and part of the seven-year agreement between Scientific Games and Ladbrokes Coral, the introduction of Equinox across the majority of the estate demonstrates the dedication of both businesses in driving the sector forward during this crucial time for the industry.

“We’re delighted that this complex roll-out was successfully completed within an ambitious 12-week timeframe and that the new machines made a positive impact on growth as highlighted in our recent results,” Said Vince Bateson, Director of Machines at Ladbrokes Coral Group. “We have a collaborative partnership with Scientific Games and value the support they provide our business, especially as we head towards the legislative changes in the Spring.”

Simon Johnson, Group Commercial Director of SG Gaming UK, added: “We are proud to work closely with Ladbrokes Coral, and the large-scale roll-out of our Equinox terminals marks a new stage in this partnership. Our state-of-the-art hardware enables Ladbrokes Coral to take advantage of our latest content and software developments, including our new menu concept which provides an exciting new way of game navigation, and gameplay features such as ‘Premium Play’.

“As the customer journey is set to change in the coming months, it is important that we invest in the sector and innovate our offering, and support our customers as they drive their retail gaming performance”.

Caption: SG’s Simon Johnson

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