Supplier News

UK – SG strikes Equinox deal with Paddy Power

By Phil - 20 February 2018

The UK division of Scientific Games, SG Gaming, has agreed a 30-shop pilot scheme with British bookmaker Paddy Power out its new Equinox 2.4 terminal.

The Equinox 2.4 features three 24” HD screens with silver bezel design, an immersive sound system and integrated barcode reader for scanning free bet rewards directly from a smartphone. The terminal also offers ‘Privacy Mode’ – a unique industry innovation which provides discreet gameplay on the fully interactive 15.6” V-Deck+ button panel.

Phil Horne, Chief Executive Officer of SG Gaming UK, said: “We are thrilled that Paddy Power is trialing our complete server-based gaming solution along with our industry leading gaming content. The superb breadth of specially developed content for the Equinox terminals will help Paddy Power elevate its omni-channel offering for its customers and introduce them to our innovative and unique privacy enabled content.

“We are excited to be working closely alongside the team at Paddy Power as we demonstrate our aptitude as a business through our analytics and superior platform capabilities, helping them to maximise revenue potential through our complete gaming solution.”

David Newton, Managing Director of Retail, UK & Ireland at Paddy Power added: “We are pleased to be trialing with SG Gaming across 30 of our shops. The Equinox is an exciting new gaming machine and offers a range of innovative new features such as the new ‘Privacy Mode’. This will provide our customers with an exciting new proposition, and we look forward to seeing how these machines perform in our 30 trial shops.”

At the start of February, SG Gaming confirmed it would be gradually phasing out its Triple7 terminal, which was introduced to the market in 2007, to focus on its more current product range, including the recently unveiled innovative Equinox range.

Whilst the Triple7 terminal has performed well since its launch in 2007, it is no longer able to provide as compelling a gaming experience as the Company’s more recent products. New platform software updates and new content updates will cease from the July 31 2018, with the terminal reaching its end of life by 1st January 2019, after which all SG Gaming support will cease. SG Gaming is already working with its customers to ensure an effective migration.

Simon Johnson, Group Commercial Director at SG Gaming, said: “The Triple7 has been a great product for our customers, but at over ten years old, it cannot compete with our more modern products. Innovation is always at the forefront of what we do at SG Gaming, and the new Equinox range is a real step forward, not only as a terminal solution, but also in terms of the cutting-edge features that support it. We very much look forward to rolling out the new Equinox terminals into more venues next year, allowing operators to offer their players the most up-to-date playing experience, and ultimately help to drive cashbox performance as a result.”