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UK – SG to supply Mecca Bingo with sever-based

By - 13 January 2015

SG Gaming has signed a landmark five-year agreement with UK-based Mecca Bingo to provide the company’s server-based gaming solution to Mecca Bingo clubs across the UK.

The new agreement will provide Mecca with a server-based gaming platform powered by technology partner Videobet, a Playtech company, and exclusive content from the SG Gaming library alongside a combination of Clarity, T8 and Triple 7cabinets. This groundbreaking deal was reached following a period of successful trials in numerous venues across the UK and demonstrates how SG Gaming has successfully tailored their offering for the arcade and bingo sector.

The new strategic partnership will provide Mecca with SG Gaming’s industry leading content library which consists of Category B3, Category C games and community games across a range of cabinets. Established titles from the in-house content development team, such as Rainbow Riches, as well as the continuation of key licensed titles, such as the recent Monopoly Hot Properties, and WMS titles The Wizard of Oz Over the Rainbow, Zeus II and Black Knight will also be available. The recent announcement of Scientific Games’ acquisition of Bally Technologies provides key content titles to add to the SG Gaming portfolio.

The server-based gaming solution will also include the implementation of a fully networked terminal base that will offer operational efficiencies through ticket redemption stations and ticket in, ticket out (TITO) functionality. The Company’s sophisticated business intelligence tools will also provide data insight and analysis. This will enable planned focused activity such as promotions and utilisation of the platform tools including tournament functionality and tracked free play awards, which will be key for the launch of the gaming solution package.

The rollout will commence in the early part of 2015, and will see SG Gaming and Mecca implement a comprehensive installation plan, involving a combination of terminal upgrades, venue network infrastructure and new terminal installations. This will be supported by a fully integrated training programme for staff.

Phil Horne, Group Managing Director of SG Gaming UK, said: “We are delighted that Mecca has chosen SG Gaming to be their supplier of choice for server-based gaming. This is a groundbreaking deal that represents a major step forward for the bingo sector. Mecca and SG Gaming have already demonstrated a strong working partnership in delivering a competitive gaming offer, and we are excited to continue this in the years ahead. This fully integrated gaming solution will provide Mecca with a range of hardware solutions and operational efficiencies that are designed to drive cash box growth. We have invested heavily into our platform solution over the past few years and we are delighted to see the implementation of this solution into the bingo sector on such a large scale.”

Mohammed Zabed, Head of Slots at Mecca, added: “This deal goes a long way in meeting our slots strategy and, more importantly, our customer needs. We are thrilled to strengthen our continued partnership with SG Gaming through this deal, which provides Mecca with a digital server-based gaming solution for our clubs. The trials we jointly undertook demonstrated that the content provision, yield analytics and enhanced platform tools drive improvements in cash box revenue and customer participation. This was instrumental in making our decision. The range of hardware, platform and diversity of content will provide a comprehensive solution that will cater to all customer types and support our multi-channel convergence strategy.

“The SG Gaming content library, which includes player favourites such as Rainbow Riches®, is key to the overall product offering. We found that retaining favourite titles as well as new titles for our slots players was essential to overall performance. This is a strategically important agreement for Mecca and we remain committed to provide the best product offering available in the sector.”

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