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UK – SIS announces commercial appointments to accelerate international growth plans

By - 29 March 2022

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has announced a raft of promotions and new appointments within its expanded commercial team to help accelerate its international growth strategy and further enhance its customer and partner relationships.

Three new Head of Sales roles have been created across key jurisdictions. Joe Andrews has been promoted to Head of Sales for Africa and Madrid-based Angel Calderon’s deep knowledge of the LatAm and Iberian markets has seen him elevated to the role of Head of Sales for LatAm and Iberia. Helen Ridley, who has a proven record of customer partnership within Europe, has been promoted to a similar position to lead the UK and European team.

Conall McSorley, Dave Richardson, Harri Hulatt and Andrew Kelly have joined the Commercial team as Commercial Managers, further bolstering the UK and European team.

The new appointments reflect the increasing value of SIS products with sportsbook operators internationally and will help ensure the appropriate level of support for SIS’s operator partners across its key sales territories.

Paul Witten, Commercial Director at SIS, said: “These new appointments will significantly strengthen our commercial capability across our key markets globally, as we aim to further drive our presence in new and existing markets.

“I am confident that the knowledge and expertise that they bring to the team will be of real benefit to SIS and to our operator partners.”

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