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UK – bet365 becomes first to stream SIS’ 49’s Original Live Draw online

By - 14 June 2022

SIS has agreed a deal with bet365 to stream its 49’s fixed-odds live numbers product online for the first time.

The 49’s brand, which launched in 1996, has undergone a brand refresh and significant investment after SIS acquired the 49’s business in 2020, with new products and a new web platform.

The revamped 49’s website provides bet365 with additional opportunities to engage directly with players. The website generates around one million unique users per month, and is regularly updated with the latest results, stats on the frequency of balls, and information on the presenters.

Jessica Mills, Head of Product Proposition at SIS, commented: “Bringing live streams of the 49’s Original Live Draw online is a natural progression in our journey to diversify and grow the product and brand.

“We have worked hard to enhance our 49’s portfolio of live numbers draws to provide online and retail operators worldwide with an effective product that is appealing to a vast player base. The high-quality production of the live draws, and ability to win big from a small stake, will resonate well with bet365’s customers.”

49’s Original Live Draw is now being live streamed by bet365 to its millions of members across the world. The live draws are introduced by a team of professional presenters, who actively engage with players through the 49’s social media channels.

A bet365 spokesperson added: “As part of our ongoing strategy to provide best-in-market lottery output, partnering with SIS to secure the integration of 49’s Original Live Draws online is an important move.

“The enhanced product is proven to engage live numbers draws players, which will allow us to strengthen our own position in this growing betting vertical.

“We have a successful ongoing partnership with SIS and we are confident that the 49’s online draws will help provide our customers with live video access to the draws as they take place, and deliver incremental revenues for the bet365 brand.”

SIS has agreed a deal with bet365 to stream its 49’s fixed-odds live numbers product online for the first time.

The 49’s brand, which launched in 1996, has undergone a brand refresh and significant investment after SIS acquired the 49’s business in 2020, with new products and a new web platform.

The revamped 49’s website provides bet365 with additional opportunities to engage directly with players. The website generates around one million unique users per month, and is regularly updated with the latest results, stats on the frequency of balls, and information on the presenters.

Jessica Mills, Head of Product Proposition at SIS, commented: “Bringing live streams of the 49’s Original Live Draw online is a natural progression in our journey to diversify and grow the product and brand.

“We have worked hard to enhance our 49’s portfolio of live numbers draws to provide online and retail operators worldwide with an effective product that is appealing to a vast player base. The high-quality production of the live draws, and ability to win big from a small stake, will resonate well with bet365’s customers.”

49’s Original Live Draw is now being live streamed by bet365 to its millions of members across the world. The live draws are introduced by a team of professional presenters, who actively engage with players through the 49’s social media channels.

A bet365 spokesperson added: “As part of our ongoing strategy to provide best-in-market lottery output, partnering with SIS to secure the integration of 49’s Original Live Draws online is an important move.

“The enhanced product is proven to engage live numbers draws players, which will allow us to strengthen our own position in this growing betting vertical.

“We have a successful ongoing partnership with SIS and we are confident that the 49’s online draws will help provide our customers with live video access to the draws as they take place, and deliver incremental revenues for the bet365 brand.”

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