SPORTS BETTING
UK – SIS extends BetMcLean partnership with online horse racing and greyhound content deal
By Lewis - 16 September 2021
SIS has strengthened its long-term partnership with A McLean Bookmakers with the delivery of its horse and greyhound racing content to the operator’s online brand, BetMcLean.
“We have enjoyed a long-established retail relationship with A McLean Bookmakers over the years and we’re delighted to be assisting them enhance their online brand, BetMcLean, through our first-rate horse and greyhound racing channels,” explained Rachel O’Reilly, Major Account Manager at SIS.
“The Watch and Bet model is becoming increasingly popular with online operators looking to boost engagement with their customers, and we are confident that BetMcLean bettors will enjoy the highly engaging betting experience our service offers.”
SIS has successfully integrated its content into the operator’s mobile offering, with desktop soon to follow. BetMcLean now has access to SIS’s exclusive international horse racing from Czech Republic, Dubai, Germany, Hungary, Latin America, Saudi Arabia, Singapore, and the US, as well as UK and Irish greyhound racing.
Paul McLean, CEO at BetMcLean, added: “Extending our partnership with SIS to help grow our online output was the logical next step for us after a number of years working together in the retail sector.
“We’re delighted to be delivering an enhanced racing offering to our online customers and we are sure that they will relish the multiple short-form betting opportunities on offer, which will help us to increase engagement and drive incremental revenues in the process.”
