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UK – SIS owned 49’s and Inspired to provide upgraded virtual horse and greyhound racing products

By - 30 November 2023

SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has announced that it has strengthened its long-standing partnership with Inspired Entertainment. This collaboration will introduce five newly upgraded products to enhance SIS’ 49’s offering.

The integration with 49’s content will allow bettors in betting shops across the UK and Ireland to access improved graphics and race simulations, with races from Portman Park, Sprint Valley, Steepledowns, Brushwood, and Millersfield being featured. Additionally, all historical results and form for all races will continue to be available on 49s.co.uk.

Inspired’s customised 49’s branding and content will provide a truly enhanced and immersive experience for operators and bettors.

This latest agreement furthers the partnership between SIS and Inspired. With 49’s being the first brand to launch Inspired’s virtual products over 20 years ago, the relationship is set to be enhanced by providing cutting-edge content experiences.

SIS owned 49’s has experienced significant growth in the last year, with a new platform and customer partnerships going live to provide access to the high-quality portfolio of live number draw products, which includes 49’s twice daily draws, 39’s, and Fast 15’s.

Inspired delivers a comprehensive portfolio of content, technology, hardware, and services for regulated gaming, betting, lottery, social, and leisure operators across land-based and mobile channels across 35 jurisdictions around the globe.

Jessica Mills, Head of Product Proposition at SIS, said: “We have enjoyed a fantastic partnership with Inspired, and we are thrilled to take this to the next level by enhancing our virtual product offering in thousands of betting shops. We take great pride in delivering outstanding content to bettors, and this will significantly improve the experiences across our virtual horse and greyhound racing content.”

Steve Rogers, Chief Commercial Officer of Virtual Sports at Inspired Entertainment, said:“The relationship we have with SIS has gone from strength to strength, spanning over two decades, and we are delighted to deliver the next phase of our partnership.

“The roll-out of more innovative virtual content for audiences will result in increased engagement with our products. With this new agreement, SIS and Inspired Entertainment aim to deliver an enhanced virtual betting experience to customers in betting shops across the UK and Ireland.”

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