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UK – Sky Betting selects Interact for Intranet Platform

By - 13 May 2016

Sky Betting & Gaming, an online gaming platform based in the UK, has selected Interact, an intelligent cloud based intranet platform to better connect its workforce and unlock hidden knowledge stored within the organisation.

Sky Betting & Gaming has recently moved away from the main Sky business and needed a new, cutting edge intranet to support its rapid growth. By implementing Interact, the firm believes that content will be more accessible and employee engagement with content will increase, improving effectiveness in their duties and ensure collaborations are more productive.

Joel Turner, Internal Communication and Engagement Manager at Sky Betting & Gaming, commented: “Since becoming an independent company just over a year ago, Sky Betting & Gaming has seen rapid expansion and growth, employing hundreds of new people and opening new offices in Sheffield, Hammersmith and Rome. Interact’s intelligent intranet enables us to ensure communications are seen by all our people wherever they are, tailoring content to audiences to keep it relevant, informative and engaging, as we strive to make betting and gaming better for all our customers.”

The gambling platform launched its intranet to 1251 users in Q1 2016. Having originally endured a limited amount of functionality and resource space within the old Sky intranet, features in Interact mean that Sky Betting & Gaming can upgrade to one easy to use, centralised solution that enables workers from across the country to be able to quickly access relevant content and collaborate effectively.

“Moving away from the much larger Sky business provided Sky Betting & Gaming with the opportunity to develop their own, bespoke intranet which more closely reflected their organisation and culture” said Nigel Danson, Interact CEO. “Whilst many solutions can deliver on some level, there are few that offer intelligent functionality that learns the preferences of the user, whilst being an integrated and centralised platform that is scalable as the business grows.The fact that Sky Betting & Gaming has recognised this and has selected Interact as its collaboration platform is a testament to how compelling Interacts offering is for rapidly expanding businesses with a dispersed workforce.”

Sky Betting & Gaming is one of many sporting, leisure and entertainment brands globally that uses Interact’s intelligent intranet software. Well-known brands such as Chelsea FC, Tottenham Hotspur, Cineworld and New York Racing Association all use Interact to help power internal communications, worker engagement and collaboration.

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