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UK – SkyBet extends relationship with DataCash

By - 15 October 2013

DataCash, a MasterCard company, has agreed new multi-year terms with Sky Betting and Gaming, which will extend their ten year partnership.

The agreement sees a DataCash solution implemented across all payment channels including eCommerce and direct credits processed through their successful website and mobile applications. Sky Betting and Gaming have renewed the partnership because of the long heritage DataCash has in providing payment processing in innovative industries including gaming, retail and across new and growing platforms such as mobile and connected TV.

Sky Betting and Gaming is one of the UK’s largest betting and gaming companies and is experiencing rapid growth, with transaction volumes doubling in the last year alone. In order to continue on this growth trajectory the company needs to maintain superb customer experience combined with offering the latest and most convenient payment solutions to their 1 million plus UK customers. To ensure cashless transactions continue to grow, a secure and reliable payment processing solution has been developed by DataCash in conjunction with Sky Betting and Gaming.

The rise of mobile applications in the sport gaming industry has been driven by a consumer demand for new ways to place bets. This demand is supported and advanced by new payment lines which DataCash has developed along with a rich stable of existing gaming partners. DataCash’s secure and robust payment gateway solution allows Sky Betting and Gaming to give a safe and seamless experience to its customers whilst providing innovative ways to make payments.

Tania Platt, Director of Gaming at DataCash said: “It’s with great pleasure we can announce our renewed partnership with Sky Betting and Gaming. Being able to deliver a safe and secure payment gateway solution to such a strong, long term partner has aided their growth and enabled customers to trust the service they provide. We are continuing to innovate within the payments industry to enable our partners to bring these solutions to market”.

Karen Elenor at Sky Betting and Gaming added: “DataCash have been a trusted partner for more than 10 years so we have no hesitation in renewing and extending our contract with them. With DataCash we have been able to grow our business and offer new ways for customers to enjoy our services in a safe and secure way.”

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