Sportradar and Tennis Data Innovations, a specialist joint venture vehicle of ATP and ATP Media, have entered into a multi-year agreement providing the sports technology company with global data and streaming rights for betting, and media data rights, for all ATP Tour and ATP Challenger Tour events.
The partnership will focus on driving commercial growth for the sport and enhancing fan engagement opportunities for the downstream market through the development of new betting and media products.
Commencing in December 2023, Sportradar’s ATP Service+ purpose-built suite of solutions offers new and dynamic ways for fans and bettors to engage with tennis via next-generation, value-add products and services which utilise previously unavailable deep data.
ATP Service+ features include augmented streaming, transforming live streams with immersive 3D animations, expanded in-play betting markets, short-form video highlights for registered users and an extensive range of personalised and targeted betting products, to drive sportsbook performance for Sportradar’s global network of operator clients.
Sportradar will also work with TDI to create products for media, showcasing more in-depth statistical analysis and insights to inform and entertain fans, as well as utilise Sportradar’s OTT solution to stream live match coverage of the ATP Challenger Tour, via ATP’s Challenger TV. Additionally, the creation of a joint Tennis Innovation Lab will address emerging opportunities to support ATP’s vision to establish tennis as the most technologically advanced sport in the world.
Sportradar will supply Integrity Services for all ATP Tour and ATP Challenger Tour events to safeguard competitions against the threat of betting-related match fixing and corruption, including monitoring and addressing integrity threats and risks through due diligence and investigation support.
David Lampitt, TDI CEO, said: “This is a landmark opportunity to realise our growth ambitions and deliver on our commitment to take the fan experience to the next level. In partnership with Sportradar, we will develop and integrate advanced technologies to provide fans with a more immersive and entertaining experience.
“The partnership will be a catalyst for innovation to create unique growth opportunities across new global markets. Our aim is not only to deliver great enhancements for our existing fans but also attract a generation of new fans to the game.”
Carsten Koerl, Sportradar CEO, added: “As the leading sports technology company, we are ideally positioned to deliver against ATP’s ambitious growth plans. This truly collaborative partnership will result, through the application of technologies, such as computer vision and AI, in the creation of engaging products and services as part of our ATP Service+ offering.
“This will allow us to effectively monetise the relationship, while delivering new ways for bettors and fans to experience the sport of tennis.”