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UK – Sportradar enhances MTS platform with Vaix acquisition

By - 19 April 2022

Sportradar has acquired Vaix Limited, a developer of artificial intelligence solutions specifically designed for the iGaming industry.

Vaix’s AI technology allows betting and gaming operators to gain a personalised view of their customers, which enables them to provide a more targeted, player-friendly experience.

For example, betting and gaming operators can offer users the best possible bet without searching and give them the right offer based on players’ future value and churn probability.

For over two years, Sportradar has partnered with Vaix and incorporated its technology into its Managed Trading Services (MTS) offering. Sportradar’s MTS solution is a trading, risk, live odds and liability management offering that helps betting operators boost margins and profits, while increasing efficiency and managing risk.

Vaix’s AI learning capabilities will provide betting operators already engaged with Sportradar’s platform the opportunity to gain access to more personalised insights and suggestions relating to user preferences.

Paolo Personeni, Managing Director of Managed Betting Services at Sportradar, said: “VAIX products with their Artificial Intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system and player personalisation.

“All Managed Betting Services customers will enjoy a faster and simplified integration. The acquisition of Vaix is the culmination of a very important and productive partnership we have had with the company over two years.”

Founded in 2016 by John O’Malia and Andreas Hartmann, Vaix has fed over 60 billion transactions into its AI to offer a personalised experience to more than 50 million users for operators and platforms.

Andreas Hartmann, Co-founder and CEO at Vaix, added: “Fully joining forces with Sportradar is recognition of the power of Vaix’s technology, and a dream come true for our vision to bring AI to the entire iGaming industry.

“Vaix’s capabilities can provide all of Sportradar’s operators with the power to truly personalise their offering, marketing and CRM, as they seek to attract and engage players.”

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