Technology, content and media company Spotlight Sports Group will build, host and manage a start-of-season microsite for Sky Bet thawed of the new football season.
The site is delivered via Spotlight Sports Group’s in-house technology and is integrated into Sky Bet’s desktop site and native app.
The site will contain editorial content and dynamic data visualisation from Sky Bet’s annual Fan Hope Survey with YouGov. In addition to the main survey, fans can have their say on the new season via an embedded mini-survey.
Discussing the launch and the plans for more event sites this year, Spotlight Sports Group head of UK and Ireland sales, Daniel Smith said: “This site really demonstrates our industry-leading tech, our array of proprietary data and content creation capabilities.
“We’re delighted to be working alongside one of the leading operators in the UK ahead of the new football season. Building and managing the microsite means we take the stress from their product teams.
The microsite is designed to engage customers ahead of kick-off in August and will showcase the results from each team in the Premier League and the Championship. The user experience is enhanced with content from Spotlight Sports Group’s team of football experts, including in-depth team-by-team analysis, a look at new signings and the best bets for the upcoming season, including season-long RequestABets.
This latest project follows the recent launch of the Swedish Svenska Spel Winter Olympics microsite and the Cheltenham Festival microsite for Skybet, showcasing Spotlight Sports Group’s versatile technology, content and language offering.
“It’s a huge year of sport including the World Cup in November and our aim is to support our customers with tech and content while they can be creative with their marketing campaigns without jeopardising product roadmaps.’’
Sky Bet’s head of marketing strategy and planning, Andrew Mook, added: “We’re excited to be working with Spotlight Sports Group, the work they produced for the Cheltenham microsite proved to grow engagement and gave users an excellent customer experience.
“The Fan Hope Survey is unique and really resonates with fans at the start of the season. Having a bespoke microsite really gives our content a place to live and breathe, engaging customers at a vital period as we build momentum towards a winter World Cup.”