Interactive
UK – SuperCasino launches new TV ad in visual nod to the film ‘Goodfellas’
By Phil - 26 April 2018
SuperCasino, one of gambling operator Betsson Group’s leading UK brands since its NetplayTV acquisition last year, has launched a new TV commercial, giving a ‘visual nod’ to a popular scene from Martin Scorsese’s Goodfellas film.
The commercial is set to premier on April 26, in conjunction with the production company Future and Co. The advert showcases SuperCasino’s premium multi-layered casino experience and the ‘on all the time’ presence with it being on live on Channel 5 every night of the year, and online 24/7 every single day.
The ad was designed to accentuate the entire SuperCasino customer journey. Channel 5 presenter Marina Berry takes you into the bricks and mortar of SuperCasino where every shuffle of a deck, turn of a roulette wheel, or spin of a slot is at your fingertips.
Richard Lee, Head of UK Marketing for Betsson Group, said of the announcement: “This television commercial perfectly sums up what the brand of SuperCasino is about. Fun and engaging, with a great USP of being a television casino and a strong digital presence. Our presenter Marina does an excellent job of showing you around our casino. I’m delighted at what has been achieved with this commercial, and the message it conveys. I have no doubt that it will increase audience participation, as they partake in the very real casino experience of SuperCasino.”
