[bsa_pro_ad_space id=1 link=same] [bsa_pro_ad_space id=2]

Skip to Content

Supplier News

UK – SUZOHAPP to launch new distribution deal with LED Studio at ICE

By - 29 January 2024

ICE 2024 will see the launch of a new distribution partnership between SuzoHapp and LED Studio, a manufacturer of LED technology for digital signage and displays seeking to expand to the gaming and sports betting markets with LED walls and LED signage posters.

The latest LED technology for digital signage and displays from LED Studio will be on display, offering exceptional visual quality and seamless integration at Booth N2 – 320. 

These will include V-posters and the 55” EDGE Display, an award-winning display unit recognised for its visual quality and use of cutting-edge LED technology. Suzo-Happ described these as ‘immersive displays can elevate a business’s branding, advertising, and information dissemination efforts gaining competitive advantage and marketplace differentiation.’

Todd Sims, Vice President of Sales, Americas at SuzoHapp, said: “We are thrilled to partner with LED Studio and add their innovative display solutions to our portfolio. This partnership perfectly aligns with our commitment to providing market-leading products that meet our customers’ diverse needs. We look forward to showcasing LED Studio solutions at the upcoming ICE show and demonstrating the significant value they bring to businesses.”

Larry Zoll, President of LED Studios, North America, added: “When evaluating potential partners to help introduce our extensive LED capabilities in the North American gaming sector, the name that stood out was SUZOHAPP. We are excited about our relationship with SUZOHAPP as it aligns with our consultative and creative approach. Our commitment is to create stunning displays and unparalleled clarity for the customer whilst reducing their display running costs.”

“Competitive advantage in that space is key and we’re confident our suite of customizable LED solutions will be well represented with SuzoHapp,” he added. “Todd Sims and his team of professionals understand the market, our advanced technology and the importance of reliable scalability.” 

ICE will also see the launch of the SuzoHapp Marketplace, described as a new global trade platform for casino operators and OEMs to buy and sell components across the market, facilitated by the distribution management team of SuzoHapp. It will also showcase its comprehensive suite of terminals at ICE London, designed to provide an immersive sports betting experience. This will include the high-performance CashIO Silver and CashIO Gold Ticket Redemption Terminals by CountR GmbH.

Visitors will see a diverse lineup of products, including full kiosk formats, tabletop options, over-the-counter models, and cash redemption terminals for payout.

In addition to its terminal offerings, SUZOHAPP will be displaying innovative designs from its component portfolio, featuring state-of-the-art monitors from Elo and VisionPro, advanced coin mechanism from Microhard, high-quality printers from Custom and Nanoptix, and top-of-the-line scanners from Newland.

“The SuzoHapp sports betting ecosystem allows customers to create a self-service omnichannel experience every step of the way from getting the initial voucher to placing bets, and continuing all the way to cashing out. Visitors can expect to see a diverse lineup of products, including full kiosk formats, tabletop options, over-the-counter models, and cash redemption terminals for payout.”

In addition to its terminal offerings, SUZOHAPP will be displaying designs from its component portfolio, featuring monitors from Elo and VisionPro, advanced coin mechanism from Microhard, high-quality printers from Custom and Nanoptix, and scanners from Newland. The latest LED technology for digital signage and displays from LED Studio will also be on display.

“We are very excited about the full range of capabilities we have to offer,” said Tim Kennedy, Vice President of Sales for Europe. “One of the highlights of this year is the launch of our new special service the Marketplace, aimed at streamlining OEM and casino supply chains and effectively resolving overstock problems.”

Share via
Copy link