Supplier News

UK – TruNarrative celebrate three year anniversary of financial crime and decisioning platform with rebrand

By Lewis - 4 August 2021

Leeds based RegTech firm, TruNarrative, are celebrating the third anniversary of its platform which changes the way businesses onboard their customers, ensure compliance with regulation and prevent financial crime.

Marking the occasion, TruNarrative has unveiled a new look, to ensure its brand reflects their innovative, forward-thinking technology and prepares the company for future growth.

Unveiled in July, the rebrand sees TruNarrative make significant aesthetic changes across their product logo, website and marketing collateral.

TruNarrative was founded in 2017 through a partnership between Yorkshire Fintech Entrepreneur, John Lord and Larry Smith, a high-net-worth serial technology entrepreneur from California.

“Four years ago my team and I had an idea, that financial crime, customer onboarding and compliance could be orchestrated in a single SaaS solution. That idea has now grown into one of the UK’s leading RegTech firms, employing over 60 in our office above Leeds Kirkgate Market,” said John Lord, Chief Executive Officer & Co-founder at TruNarrative.

The founding team included John, Ryan Morrison, Mike Harriss and Dave Eastaugh – industry experts with decades of combined experience in the data and technology space that previously worked together at GB group plc, where John was the group managing director.

Their mission was to create a unifying platform for workflow, orchestration and decisioning for the prevention of financial crime, available to businesses of all sizes through Software-as-a-Service (SaaS) and Data-as-a-Service (DaaS) technology.

TruNarrative now boasts sales exceeding eight figures and has many high-profile customers including some of the world’s largest challenger banks, gambling organisations and leading payment services businesses.

“Great to celebrate four years of the business and three years of our live solution, with a brand new aesthetic. Our platform has undergone many changes in the last three years, and continues to evolve to meet customer and market demands. Now is the right time to refresh our brand, as we begin the next chapter of TruNarrative,” opined Ryan Morrison, Chief Operating Officer at TruNarrative.

In February of this year, TruNarrative launched a simplified version of their technology, serving high street professional services, and have customers across accountants, lawyers, estate agents and procurement managers.

Mike Harriss, Chief Revenue Officer at TruNarrative, commented: “We set out to use technology to protect businesses and consumers from the threat of fraud and anti-money laundering.

“The TruNarrative platform is a trusted part of many organisations compliance and financial crime prevention strategies. Making sure that criminals are unable to defraud consumers or launder money from illegal activity into the financial system.”

“As an investor in high growth SaaS platforms, it has been a pleasure to work with John and the TruNarrative team, helping them become the leader in a new space with ‘a single unifying platform’ to prevent financial crime,” added Larry Smith, Co-founder of TruNarrative.

“We are privileged to be based in Leeds, not only because it’s becoming the fastest growing Fintech hub in Europe, but because the talent pool from the local community, universities and colleges is almost unsurpassed in any European conurbation.”