Interactive
UK – Vibra Gaming strengthens First Look Games partnership
By Lewis - 29 September 2020
First Look Games, the platform that connects game studios and operators with affiliates, has strengthened its partnership with LatAm focused developer Vibra Gaming who will now white-label its cutting-edge client area.
By extending its partnership with First Look Games (FLG), Vibra Gaming will now be able to use FLG’s fully brandable client area to showcase its portfolio of online slots and casino games to its existing and potential operator partners as well as affiliates.
Vibra Gaming joined First Look Games back in July, allowing the studio to upload game information sheets and assets such as logos, images and videos to the First Look Games Library where they can be accessed by hundreds of online casino affiliates.
The developer has also taken advantage of FLG’s Premium offering, which allows studios to upload game information two weeks prior to launch so a select number of affiliates can have a “first look” and create content ahead of the official launch.
Tom Galanis, Founder of First Look Games, said: “We are delighted to extend our already successful partnership with Vibra Gaming and for the studio to be able to leverage the power of our state-of-the-art client area to properly showcase its games.
“Our white-label client area is intuitive and easy to use, allowing developers to show their games to both operators and affiliates in the best possible way. When this is combined with our First Look Games library, studio’s such as Vibra have a powerful and cost-effective marketing platform.”
Ramiro Atucha, CEO at Vibra Gaming, said: “Our partnership with First Look Games continues to go from strength to strength and we are thrilled to be white-labelling its market-leading client area allowing us to showcase our games like never before.
“This is an incredibly competitive sector and with the cost of marketing continuing to rise, up and coming developers such as Vibra need to market smartly and cost-effectively and First Look Games certainly allows us to do that.”
