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UK – VP for Customer Support celebrates a decade with Innovative Technology (ITL)

By - 25 April 2022

Innovative Technology have announced that Andy Bassam, one of their established customer support personnel based at their UK had office, is celebrating 10 years’ service with the company this month.

Following a series of promotions over the years, Mr. Bassam now holds the position of VP of Customer Support. Innovative Technology is an international cash handling and biometrics solutions provider for several industries including gaming, amusement, kiosk and retail.

Mr. Bassam said: “When I first joined ITL, I started as a Senior Support Engineer and was responsible for providing technical support for our retail and kiosk customers. In December 2012, after a short period of six months, I was then promoted to Customer Support Manager and four years later, I was delighted to accept the position of VP of Customer Support.”

Tony Morrison, Group Sales Director for ITL said, “Andy has been in the cash handling industry for over 20 years and his technical expertise and overall industry knowledge is exceptional. He is responsible for our group support and service divisions, supervising two Support Managers and a team of over 30 staff from around the world, including China, Thailand, Europe, and the UK. He is valued by his team and is an integral part of the business.”

Mr. Bassam said: “I get to travel a lot, it’s one of my favourite parts of the job, meeting clients and interacting
with customers at trade shows. Collaborating with our Sales Managers to drive new business and product
introductions is also a key part of my role that I enjoy. ITL is a fantastic place to work, we are continually bringing
new innovations to market to ensure organisations have the best cash handling products – I look forward to seeing
how we continue to grow and develop over the coming years.”

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