Arena Racing Company is partnering with William Hill in a deal which will see the bookmaker open betting facilities on six of its racecourses.
The on-course betting facilities at Doncaster, Lingfield Park, Royal Windsor, Southwell, Wolverhampton, Worcester are to be operated by William Hill.
The betting facilities at Doncaster have been open since early June, while facilities at Wolverhampton opened on Thursday 10 August and were followed by Royal Windsor on Sunday 13 August. Southwell’s betting facilities will open on Sunday 20 August and it is aimed that the facilities at Lingfield Park and Worcester will be open by the end of August.
This agreement between ARC and William Hill follows on from the long-term media rights deal agreed between William Hill and The Racing Partnership in December 2016. In addition, William Hill are now the sponsors of the William Hill St Leger Festival which will run at Doncaster racecourse from Wednesday 13 September to Saturday 16 September. 45 entries have been received for the Group 1 £700,000 William Hill St Leger Stakes – full details can be found here: http://www.arenaracingcompany.co.uk/news/story/313.
William Hill’s Divisional Director for the Northern Region, Steven White, said: “The William Hill facilities at Doncaster are already proving popular so we are excited about extending our presence to the on-course betting facilities at six of ARC’s racecourses. On course customers will receive the full William Hill service enabling them to bet on other courses as well as other sports while viewing the best of the day’s televised sporting action.”
ARC’s Director of Operations, Mark Spincer said: “We are really pleased to have been able to work with William Hill to ensure all these betting facilities will be open in the coming weeks. As a leading betting operator, and key sponsor partner of ARC, William Hill’s facilities are well placed to meet all customers’ needs and thrive in the years ahead.”