Interactive
UK – WKND. leverages Optimove platform
By William - 3 May 2022
WKND. has announced a new partnership with Optimove in a move to maximise player lifetime value for the B2B provider’s clients.
With Optimove’s technology, WKND. will use optimisation algorithms to autonomously surface valuable player insights and orchestrate hundreds of personalised customer journeys while measuring their incremental impact at scale.
“Optimove is an outstanding CRM Marketing Platform, and we believe that our partnership will allow us to offer a leading player experience, one of a kind in the industry,” commented Waldemar Chmiel, WKND. Head of CRM. “Tailored player approach is a key in building a healthy and long-term loyalty.”
“We are happy to be WKND’s trusted partners as they take on this new endeavour,” added Moshe Demri, GM EMEA at Optimove.
“Working with iGaming industry veterans is particularly exciting for us as we get the opportunity to empower them to execute highly sophisticated, personalised marketing strategies. WKND’s choice in Optimove demonstrates the maturity of their brand and their commitment to their clients.”
