XB Net has announced its latest partnership with GentingBet, the UK sportsbook arm of Genting Casinos. The deal exploits XB Net’s delivery of live pictures, data and betting services from a network of over 50 North American tracks allowing GentingBet to flexibly fill its programming schedule with a pipeline of betting opportunities.
GentingBet has streamlined its sports betting services by launching a new user interface across the brand’s web and mobile platforms to improve the customer experience. Its sportsbook is operated in partnership with FSB Technology whose proprietary platform provides clients with everything required to run a responsible sports betting business across online, mobile and retail.
Simon Fraser, Senior Vice President of International at XB Net, commented: “From Malaysia to New York and Mayfair, Genting is a global brand whose expertise and customer care is second to none. So, it’s fantastic to partner with their revamped UK sportsbook, which has quickly recognised the merits and utility of North American racing.
“Although domestic racing is back in full swing in the UK, those viewers and bettors who were drawn to North American racing during the lockdown have largely been retained which is a big boost to our product.
“After all, wherever you set your scene on the world stage, delivering the right content at peak leisure-times remains paramount during a period of slimmer pickings on any sports betting tab. XB Net’s wide range of low-latency racing solutions and racetracks deliver that flexibility. While our popular nightly broadcasts with the Sky Sports team have brought welcome insight and familiarity for many new viewers to North American racing.”
Billy Cook, Head of Sportsbook at GentingBet, added: “Our customers have seen the added fun and value that US racing brings to their betting experience, providing a trustworthy and regular flow of quick-fire betting opportunities which fit the bill whether they’re interested in watching one race or the entire card.
“As we saw with Royal Ascot transitioning perfectly to high-class evening meetings stateside, high-class 24/7 programming is now the new normal for our UK bettors, thanks to this breakout partnership with XB Net and their expertise in wagering solutions.”