SPORTS BETTING
Ukraine – Parimatch extends co-operation with esports organisation Team Spirit
By William - 11 January 2022
Parimatch has extended its cooperation with The International 10 champions, Team Spirit.
According to the contract, Parimatch will stay as the title sponsor of esports organisation throughout 2022, with the potential for the agreement to be extended at least until 2024.
Team Spirit and Parimatch began their cooperation in the summer of 2019. Over the years, the esports organisation won multiple tournaments — the most recent of them being The International 10 where the triumphant team claimed the prize of over $18m.
“It is a genuine partnership. We started working even before the legendary roster appeared, even when Dota 2 as a whole was not a priority for ‘dragons’. The victory at the most prestigious esports tournament in the world opens a new page in the organisation’s history for Team Spirit. Glad we are part of this story,” commented Stepan Shulga, Head of Esports at Parimatch Tech.
The updated visual style of Team Spirit’s jerseys will feature Parimatch logo on the front and sleeves of the organisation’s Dota 2 and CS:GO uniforms. Just like in 2019-2021, the brands intend to continue creating exciting content for the esports community worldwide, as well as launch a joint merch line. Over the last year, users have placed over 4 million bets on Team Spirit using Parimatch’s platform.
“We are glad to announce the continuation of cooperation with the Parimatch brand. We carefully select companies and brands for potential collaboration. Parimatch has established itself as a reliable betting brand that focuses on esports and its development over so many years on the market.
“Moreover, we are delighted that the Parimatch brand strives to enter into partnerships with the best in their sports. It is a pride for us to be on a par with such giants of world sports as Chelsea and Juventus.
“We much appreciate our partner’s interest in the growth of our brand and a concern for the promotion of Team Spirit both in the regional and international arena. This is a rare quality on the market today. Thanks to the Parimatch brand for this approach,” added Nikita Chukalin, CEO of Team Spirit.
