Interactive

Ukraine – Parimatch pens content platform agreement with Betegy

By Lewis - 3 February 2021

Betegy has signed a global innovation partnership with Parimatch in a move that will see the operator harness Betegy’s in-house technology to revolutionise its internal marketing processes.

Under the terms of the deal, Parimatch has deployed Betegy’s automated content generation platform, which allows the operator to instantly generate personalised marketing content and campaigns on a daily basis bespoke to each of its customers.

Using machine learning algorithms, Betegy’s in-house technology is able to turn complex sports data and odds from a variety of feeds into engaging graphics, animations, banners, widgets and texts with speed and efficiency.

Commenting on the deal, Alex Kornilov, Managing Director of Betegy sees Parimatch’s adoption of its revolutionary platform as a game-changer for the operator, ensuring the brand will have a significant first-mover advantage over its rivals for months to come.

“Our automated content and data platform is one-of-a-kind – and with one click of the button, Parimatch’s marketing teams are now able to create innovative, personalised campaigns in a matter of seconds – rather than the usual timeframe of two or three days.

“Tailored content is the key battleground within the betting and gaming industry and this innovation process initiated between Betegy and Parimatch is going to take personalisation to an entirely new level.

“We’re unique in what we’re able to offer our clients, and I am confident that as Parimatch adopts our product, we’re going to be able to radically transform the quality of their delivery – not only by giving them the ability to revolutionise their workload – but also by freeing up their teams to focus on the creative side of promotions and campaigns.”

Initially set to provide for all of Parimatch’s football-based betting across more than 15 major leagues, the operator’s marketing teams will now be able to generate and deploy banners, landing pages, videos and graphics in a matter of seconds.

The content is also automatically legislation-compliant, with updated graphics including kits, players, and logos where possible, ensuring Parimatch can deploy its marketing campaigns across its chosen markets without tailoring each of its campaigns on a regional scale.

Sergey Portnov, CEO at Parimatch added: “Parimatch is an innovative betting operator that constantly integrates advanced technologies to improve user experience and enhance internal processes.

“Thanks to the strong marketing, the Parimatch brand is becoming recognisable worldwide. Our partnership with Betegy will help us optimise marketing processes and enter new international markets.”