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Ukraine – Parimatch Tech acquires PokerMatch and mr.fish

By - 8 December 2021

Parimatch Tech has secured M&A deals with performance marketing holding, mr.fish, and Ukraine’s largest online poker room, PokerMatch.

“Parimatch Tech is excited to join forces with PokerMatch and mr.fish to help achieve our big goal — exploring and expanding the entertainment possibilities our users experience by interacting with the Parimatch brand. We are certain that the synergy of our expertises will lead to strengthening of the brands of all parties involved.

“Our business philosophy and approaches are quite similar, and we are excited to join forces with mr.fish and PokerMatch to further build and expand our entertainment ecosystem”, explained Maksym Liashko, Parimatch Tech co-CEO.

The acquisition of PokerMatchwill enhance the entertainment offering for end customers and add an asset to Parimatch Tech’s product portfolio. The company is a partner of the All-Ukrainian Sports Poker Federation and the title sponsor of the Ukrainian national sports poker team.

“It’s an exciting day for all of us! Our companies share the same values and aspirations for global development. I am confident that the merging will be smooth, and we will begin working on our international plans soon”, commented Ruslan Bangert, PokerMatch CEO.

mr.fish’s acquisition strengthens Parimatch Tech’s MarTech expertise. The holding is one of Eastern Europe’s leaders focusing on a range of digital services, including affiliate marketing, SEO, media buying, retention, reactivation, PR strategy, creative, design, and influence marketing.

The company is home to multiple business units including Digital Chain, an international marketing agency with experience in iGaming, gambling, and sports betting; Vadideo, an international CPM advertising network; Papa Karlo, an international CPA network with expertise in affiliate marketing; NetCraft.Global, an international marketing agency that provides craft SEO solutions for complex businesses; and Copylancer, one of the biggest freelance copywriting websites in Eastern Europe.

The two new assets will be integrated into Parimatch Tech’s marketing and business strategy of entering the new global markets with the Parimatch brand.

“mr.fish started in one country and united two local companies. Over the last two years, we have expanded to 10 international companies operating in 12 countries and doubled the number of employees – from 120 to 250. Our cooperation on marketing projects with Parimatch Tech has been for many years.

“The merger became a logical step meant to strengthen our positions in the current markets and conquer new ones. We intend to create a symbiosis of marketing, technology, and product, and I have unwavering faith in my team and the new opportunities that opened for us”, added Yuri Titkov, mr.fish CEO.

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