US – 1/ST Technology enters multi-year deal for HHR betting terminals at Kentucky siteBy Lewis - 27 May 2021
PariMAX Holdings and AmTote International, divisions of North American technology provider 1/ST TECHNOLOGY, have entered into a multi-year agreement with KRM Wagering (“Red Mile”), a gaming joint venture between Keeneland and The Red Mile racing associations.
The strategic partnership sees both parties put their combined shoulders to the wheel around KRM Wagering’s progressive historical horse racing (HHR) wagering terminals at its Red Mile Gaming & Racing facility in Lexington, Kentucky.
The new agreement continues a longstanding relationship with KRM that started with its launch of HHR operations back in 2015 to improve fan engagement and return value to horse racing stakeholders.
Since then, the Red Mile facility has become popular with racegoers for both its historical racing terminals, as well as traditional live and simulcast wagering solutions.
Customers can choose to play on terminals which draw from a deep well of historical racing data, statistics and archive video footage to produce pre-recorded races in a format appealing to gaming-oriented consumers while corresponding with the fair and familiar pari-mutuel betting model.
Before and during the pandemic, by delivering these quick-fire on-demand betting opportunities, HHR proved pivotal to maintaining local employment and sustaining revenues for increased purse levels to help keep Kentucky horse racing competitive with other major racing states.
Red Mile remains the iconic home of the Kentucky Futurity, one of the three jewels in Trotting’s Triple Crown, fusing a proud racing heritage with simulcasting and pari-mutuel HHR gaming terminals which have bolstered this venue as a premier retail and entertainment destination throughout the year.
Keith Johnson, Chief Revenue Officer at 1/ST TECHNOLOGY – PariMAX & AmTote, said: “1/ST TECHNOLOGY, with its PariMAX and AmTote business units, said: “The new agreement allows PariMAX to provide its continuing evolution of HHR products, delivering even more appealing and fully pari-mutuel innovative wagering experiences on HHR content, for the benefit of Red Mile, the Kentucky horse racing industry, and the US horse racing industry as a whole.”
Shannon Cobb, Chief Financial & Operating Officer at Red Mile Gaming & Racing, added: “The Red Mile is happy to enter into the next phase of its relationship with PariMAX and AmTote with this latest agreement. PariMAX continues to deliver unique and innovative HHR products and features that our patrons demonstrably enjoy, and this agreement will just expand upon that for the years to come.”