US – Acres to roll out Cashless Casino at Rolling Hills CasinoBy Phil - 30 January 2023
Rolling Hills Casino & Resort in Corning, California, will deploy Acres Manufacturing Company’s Cashless Casino technology application, a component of its Foundation platform.
Acres expects Cashless Casino to go live at Rolling Hills Casino & Resort in the first half of 2023. With this latest deployment, Acres’ modern technology solution for cashless gaming will be available in 10 states at a total of 22 casinos across nearly 31,000 slot machines.
“We always support the leaderships approach to deploying innovative technologies to provide our players with a great gaming entertainment experience, and Acres’ Cashless Casino application furthers this focus,” said Andrew “Dru” Alejandre, Paskenta Band of Nomlaki Indians Tribal Chairman. “The deployment of Cashless Casino on our gaming floor will allow us to further improve our guest experience by providing players with a seamless, easy-to-use cashless funding option.”
“Cashless Casino will help us increase our engagement with players while also providing us with operating efficiencies,” said Steve Neely Rolling Hills General Manager. “The easy and quick implementation timing for Cashless Casino was a key factor in our selection of this technology for our cashless gaming functionality, and we look forward to working with the Acres team to bring this new feature to our players in early 2023.”
Acres’ award-winning Cashless Casino application represents the industry’s best-of-breed cashless gaming and loyalty solution. It works on any slot machine or table game and deployment is simple, with casinos only needing to provide a mobile app and select a payment processor. The app becomes the user interface, ensuring that branding is fully compatible with the rest of the operator’s player-facing options. Players virtually “card in” via the app and start a rated play session. The payment processor provides for the free flow of player funds between their funding source and the slot machine. Behind the scenes, Cashless Casino provides all required audit reports and dispute resolution tools.
“We are excited that Rolling Hills Casino has selected Acres’ Cashless Casino application to deliver cashless gaming’s many benefits to their customers,” said Noah Acres. “Powered by the evolutionary capabilities of our Foundation platform, Cashless Casino incorporates innovative player loyalty features which offer a key differentiator in the player experience, enabling casino operators to significantly improve their connection and engagement with their players. We’ve designed Cashless Casino to be easy and intuitive to roll out which will help the Rolling Hills Casino team to focus on player education and the gaming entertainment experience. Early deployments of cashless gaming powered by our Foundation platform have proven that by providing players with an engaging, entertaining, and seamless experience, casino operators benefit from increased play and visitation. We are confident that Cashless Casino will provide similar benefits to Rolling Hills Casino and their valued customers.”
Acres invites all casino operators who are interested in the significant benefits of its Cashless Casino technology solution to view the Company’s recently released position paper, available here.