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US – Affinity Gaming to implement GameChanger Revenue Strategy

By - 27 July 2015

Affinity Gaming will implement the GameChanger Revenue Strategy Solution from Duetto, a specialist in hotel and casino profit optimisation technology, bringing new price optimisation, loyalty and forecasting capabilities to five Affinity properties in the Las Vegas region.

These include Buffalo Bill’s Resort & Casino, Primm Valley Resort & Casino, Whiskey Pete’s Hotel & Casino, Silver Sevens Hotels & Casino along with Lakeside Hotel and Casino in Osceola, IA.

“Our partnership with Duetto gives Affinity a unique opportunity to leverage rich customer data and manage pricing through GameChanger, allowing our hotels to maximize spends and better understand our customers,” said Michael Silberling, CEO at Affinity Gaming. “After an exhaustive exploratory process that evaluated all the major features of the product, we selected Duetto not only for its state of the art technology, but also for its Managed Service program, which provides pricing recommendations and hands-on support that cannot be found elsewhere. We are delighted to partner with Duetto, and look forward to outstanding results in the months ahead.”

Duetto’s GameChanger application provides casino hotels the ability to price all room types, channels and dates independent of one another to maximize profitability on every booking — a powerful tool for hotels and resorts. It offers real-time interfaces with major property management systems and the ability to flexibly integrate the gaming value of hotel customers, helping casino hotels understand the total worth of customer spend to make smarter reinvestment decisions. GameChanger is being used at more than a dozen hotel casino properties in the U.S. and internationally.

Duetto’s Managed Service program provides hotel and casino customers around the world the opportunity to leverage the team’s deep industry experience for consulting and outsourcing services. This includes benefitting from hands on revenue management expertise provided by Duetto’s world class Managed Service revenue team – a feature unique to Duetto’s offering, which cannot be found elsewhere in the industry. Duetto’s Customer Success team averages more than 10 years of property and corporate level experience at some of the biggest and most sophisticated hotels and casinos around the world.

Co-Founder and Chief Analytics & Product Officer for Duetto, Marco Benvenuti, said, “We are proud to bring GameChanger’s breakthrough technology to Affinity Gaming, whose properties have become the latest integrated resorts to embrace Open Pricing as the future of Revenue Strategy. We are particularly pleased that Affinity selected Duetto after a comprehensive review of the many alternatives in the marketplace – a testimony to the ways GameChanger and our Managed Services program are transforming the Revenue Strategy landscape. We look forward to the continued accelerated adoption of GameChanger in the weeks ahead.”

Thanks to rapid marketplace adoption of its Revenue Strategy Solutions, Duetto is expanding rapidly in key markets throughout the Americas, Europe and Asia. Duetto’s applications are deployed at close to a thousand hotel and casino properties in more than fifty countries around the world.

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