Supplier News
US – AGS unveils new brand positioning prior to G2E
By Phil - 27 August 2014
AGS, a proven gaming machine supplier for Class II markets with an emerging presence in both Class III markets and new product categories, has introduced new brand positioning as it prepares to break out at September’s G2E show in Las Vegas.
“This is more than just a logo change, it’s symbolic of the start of something new as well as being a call to action,” said David Lopez, Chief Executive Officer of AGS. “The company needed a new visual identity to reflect this period of change and growth, and this look reflects that while holding on to the core AGS brand name. While we fast-forward into the Class III commercial slot and table markets, as well as continue to provide new, refreshing content for our long-term Class II partners, we invite everyone to Play AGS! The games are fun, with unique formats and play mechanics, and the company is driven by a fully charged and seasoned group of industry veterans who aren’t just employees, but players as well. We have a different perspective to offer, and believe that our new branding will be the first step in showing that to our customers and to our players.”
AGS has been evolving over the course of the year, beginning with new executive leadership in January, which was quickly followed by the acquisitions of Colossal Gaming, a pioneer in large-format slot gaming, and Casino War Blackjack, Inc., which marked the company’s entry into the table games market with the Best New Table Game of 2013, War Blackjack.
“As we continue to diversify and grow over the coming months, we are excited about our potential and are eager to share our progress and new products with our long-term partners as well as with new ones,” concluded Mr. Lopez. “The new brand identity is an acknowledgement of all of the hard work and creativity that the team has put in since the start of the year, and to the new chapter we are writing at AGS.”
