Amaya has announced that the New Jersey Division of Gaming Enforcement (DGE) has renewed its approval to operate the PokerStars and Full Tilt brands in the New Jersey regulated real money online gaming market.
Amaya initially received its approval to operate PokerStars and Full Tilt in New Jersey on September 30, 2015, and PokerStars NJ, the locally operated site of the world’s most popular online poker brand, went live in the State on March 21, 2016.
Amaya currently estimates that since its launch, PokerStars NJ has contributed to the growth of the New Jersey real money online poker market and has quickly become the market leader in online poker, with players responding positively to the quality of the software, selection of games, and the integrity and security of the platform. The site has also seen promising engagement with its casino offering.
“While it’s very early, we’re extremely pleased with the initial launch of PokerStars in New Jersey and the positive working relationship that Amaya has with the DGE,” said Amaya Interim CEO Rafi Ashkenazi. “I’m very proud of our employees, including those we have hired in New Jersey, who have worked diligently to prepare for the launch of a robust, stable platform backed by great customer service. We hope to continue our early positive momentum in the market as PokerStars NJ continues to roll out additional marketing and promotions.”
Like the initial approval granted on September 30, 2015, the renewal is for an additional term of six months, subject to further renewals.