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US – Amelco and Atlantis Gaming Corporation sign tribal casino sportsbook deal

By - 13 February 2020

Amelco, a leading sports betting software and trading services provider, has announced its strategic partnership with Atlantis Gaming Corporation (AGC), to produce a fully serviced sportsbook offering for 450 tribal casinos in 28 US states.

The agreement will create a joint, turn-key solution for sportsbook operations across retail, mobile, online and self-service sports wagering channels, pursuant to Tribal Gaming Network’s approval to operate across its jurisdictions.

In a historic first, the deal will be one of the first in the US to see AGC’s Pro Football Hall of Fame partnership powered by Amelco’s fully licenced, market-leading sportsbook technology to offer regulated betting for the first time.

Recognised as one of the most iconic brands in professional US football, AGC’s Pro Football Hall of Fame partnership features its ‘Ask-a-Pro’ format, allowing customers to obtain advice from some of the greatest players and coaches from the sport – enabling customers to place more informed bets than ever before.

Combined with Amelco’s ground-breaking sportsbook technology, both partners expect to revolutionise the delivery of sports betting to fans in the US; in a first of its kind offering.

The latest landmark in Amelco’s ambitious development roadmap, the partnership is testament to its increasing presence across the US, following regulatory approval from multiple US states, as well as partnering with Sportradar in Indiana.

Leon Wynne, Amelco COO said: “We’re delighted to announce our partnership with AGC in what we see as a very exciting opportunity to continue revolutionising the US’ approach to sports betting. With approval to operate across tribal jurisdictions in 28 states, as well as the combination of AGC’s Hall of Fame brand and our technology, I am sure we have the makings for a powerful synergy between us both.”

Donald L. Bailey, President and CEO of Atlantis Gaming added: “We’re proud to add leading sportsbook provider Amelco to our Tribal Gaming Network team. As the sportsbook supplier to some of the biggest names in gaming, they’re perfectly matched to utilise one of the most iconic brands in US football, the Pro Football Hall of Fame. I am confident that with their market-leading tech and the power of our brand, we’re set to revolutionise the way sports betting is delivered across the gaming and sports communities.”

With more than a decade of experience in supplying tailored software solutions, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.

In total, Amelco’s US-facing sports wagering platform is now live in three US states, including New Jersey via its partnership with the Stars Group, and will be supporting a host of launches across multiple US states as further regulation permits.

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