SPORTS BETTING

US – Amelco confirmed as second provider to go live in state of Arkansas

By Phil - 18 May 2022

Amelco, a leading sports betting and platform provider, has gone live in Arkansas with Saracen Casino in a move that strengthens the Natural State’s newly established online sports betting market.

Representing one of four licences initially issued, this landmark deal confirms Saracen Casino as one of the first operators to establish state-wide sports betting in Arkansas and coincides with the start of the NBA playoffs and the summer calendar of sport. 

The deal has seen Saracen go live with its own-brand sportsbook and custom mobile app, available state-wide – all powered by Amelco – reflecting the unique conditions of the state’s market, with Amelco’s in-house team ensuring its services deliver to Saracen’s bespoke requirements.

Under the agreement, Saracen Casino is set to benefit from Amelco’s end-to-end sports betting solution.

Testament to Amelco’s position in the US market as one of the industry’s leading platform providers, the deal marks yet another major landmark for the tier one provider, who already services numerous leading operators globally, including Flutter, Hard Rock Digital, FuboTV and Wynn Interactive.

Commenting on the deal, Brandon Walker, Head of Amelco USA, said: “It’s great to be out of the blocks as one of the first suppliers in the state to go live with state-wide mobile. Arkansas is a very exciting state to go live in and Saracen Casino holds plenty of growth potential as one of the first operators to debut in the state.

“We’re all about delivering solutions for our partners that exactly fit their needs. We see this as a great example of making that happen, delivering to Saracen’s unique requirements for homegrown market conditions.”

Carlton Saffa at Saracen added: “We are delighted to integrate Amelco’s platform for this landmark deal, which sees sports betting go live in Arkansas for the first time.

“Establishing an online presence is clear evidence of Saracen’s ambition in the online sports betting space, and choosing Amelco’s high-quality platform is representative of our commitment to providing the best possible offering for the state’s players.”

Amelco offers one of North America’s most comprehensive platforms available to operators, spanning sports betting, iGaming, retail, player account management (PAM), as well as multiple data feeds.

Amelco is now live in a total of 14 states; with additional jurisdictions to be announced in the near future.