SPORTS BETTING

US – Amelco integrates BetSwap marketplace

By William - 15 February 2022

Amelco has reached a deal to partner with BetSwap, a fully integrated online secondary marketplace for sportsbooks.

The partnership enables Amelco to offer its US-based operator partners with a new way of engaging their players by providing a secondary market for the buying and selling of active betslips between players within their sportsbook.

BetSwap’s platform provides players with the ability to buy and sell active betslips with other players on their sportsbook of choice, whether before or during a match – as long as the outcome hasn’t been settled.

By integrating BetSwap, Amelco’s US partners will now be able to engage players in new ways through the marketplace and through the social elements attached to the buying and selling of active betslips.

Commenting on the integration, Brandon Walker, Head of Amelco USA, said: “At Amelco we are all about innovation, new products, and staying ahead of the curve. We are thrilled at the prospect of working with new providers – this deal enables Amelco to provide partners with an enhanced betting experience, giving them an exciting new way to exit betting positions at high margins.”