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US – AretoNet features available on Scientific Games’ OpenArena platform

By Lewis - 27 January 2021

Scientific Games Corporation has reached a deal with AretoNet, one of the iGaming industry’s real-time business intelligence, segmentation and customer relationship management (CRM) platforms, with its services to become available on the OpenArena platform.

The partnership enables all Scientific Games’ partners on the company’s OpenArena platform to access AretoNet’s full suite of real-time data analytics, business intelligence, advanced segmentation and marketing automation features.

OpenArena serves as the industry’s first sports content aggregator in which Scientific Games seeks to provide customers with the greatest depth of supplier choice helping them to grow their sportsbook. Through this agreement, AretoNet will be an option within OpenArena in this area.

AretoNet will also support real-time data streaming and personalisation, in line with what Scientific Games’ partners require whilst also offering easy access to core business KPIs and tools to create advanced segmentation for remarketing quickly.

Justin Farrugia, CEO and co-founder of AretoNet said: “We are thrilled to be partnering with Scientific Games, an indisputable world-leader in gaming technology. A solution like ours is a vital component of a modern operator’s tech stack, reducing the need for multiple point solutions and simplifying the chain of systems that an operator relies on.

“The potential impact of our combined technologies on mutual clients is massive. From a growth perspective, this partnership is very exciting. Scientific Games is well established in North America and we are firmly positioning us both to meet the growing needs of operators starting out in the newly regulated states.”

Keith O’Loughlin, SVP Sportsbook, Digital at Scientific Games, added: “AretoNet’s easy to use, advanced toolset combined with its cost-effective pricing, were all key elements in bringing them into the OpenArena solution.

“Their commitment to ongoing innovation and platform development has put them at the forefront of the analytics and intelligence platform sector for sports betting.”