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US – Aristocrat launches nLive Virtual Casino for Desert Diamond

By - 25 July 2014

Aristocrat has launched an nLive virtual casino solution for Desert Diamond Casinos & Entertainment.

This latest launch adds to Aristocrat’s footprint of free play sites, which is the largest in North America. The Desert Diamond nLive site is the first for a casino using a competitive casino management system.

Players at Desert Diamond Casinos’ three locations in Tucson, Sahuarita, and Why, Arizona will now have access to the new nLive free play content through the enterprise’s main site, www.ddcaz.com.
The nLive free play site uses Aristocrat’s exclusive nLiveLink technology allowing Desert Diamond Casinos to compare nLive data with the brick-and-mortar operation. The installation at Desert Diamond Casinos marks the first time nLiveLink will be used between Aristocrat’s free play site and a competitor’s in-house system, fulfilling on Aristocrat’s promise to deliver solutions properties want, the way they want them.

Treena Parvello, Director of Public Relations and Communications for the Tohono O’odham Gaming Enterprise, said: “We are incredibly excited to deliver this fantastic opportunity to our guests. Desert Diamond Casinos is already Southern Arizona’s entertainment leader, and now with Aristocrat’s nLive our guests can experience the possibilities in a whole new way online. With fabulous games for both online and in-casino play, the fun never has to stop.”

Aristocrat Vice President of System Sales and Marketing Kelly Shaw said: “We are thrilled to announce this major milestone in our company’s history and in the industry’s history. The integration between the nLive virtual casino and the property’s CMS system show Aristocrat’s commitment to supporting interoperability and open platforms.”

Aristocrat’s nLive/nLiveLink combination has begun a new era of gaming in the US and have changed the meaning of the word “interoperability.” nLive/nLiveLink sites have been proven to drive repeat visits in the land-based casino by allowing players to enjoy the fun, excitement and brand of their favorite casino anytime and anywhere.

nLive is a comprehensive, turnkey solution that empowers casinos to take their brand to players online in a free-play environment. While other platforms brand the online casino to the supplier, nLive empowers the casino to extend its customer experience outside of the casino walls with an incredibly large range of games.

nLive’s play-for-fun casino offers players an incredible range of games including some of Aristocrat’s favorite games like 5 Dragons, 50 Lions, Big Red, Imperial House, Miss Kitty, More Chilli, Queen of the Nile and Sun and Moon; and table games like card keno, hi lo solitaire, jacks or better, pro blackjack and roulette.

nLiveLink gives casinos the power to analyse advanced reporting on both land-based and online activity and target players with customized offers. Additionally, nLiveLink empowers operators to learn about their online customer behavior and how it corresponds to land-based behavior.

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