Interactive
US – Aspire Global strengthens US foothold via GAN agreement
By Lewis - 14 April 2021
Aspire Global’s Pariplay has enhanced its presence in the US after striking a deal to supply its proprietary games portfolio to platform provider GAN.
The partnership will see Pariplay expand its footprint in the US market with GAN’s plug and play aggregator platform available to operators in three states – New Jersey, Pennsylvania and Michigan.
GAN currently supplies around 20 real money and social US operators with online solutions, including Penn Interactive, Borgata, Seneca and Twin River Casino.
“Pariplay’s extensive content portfolio provides innovative games that offer maximum entertainment and engagement that appeal to all player types,” said Jeff Berman, Chief Commercial Officer at GAN.
“With the addition of Pariplay’s games we will significantly boost our existing offering and provide our partners with premium titles that we are certain slot fans will love.”
Tsachi Maimon, CEO at Aspire Global, commented: “Establishing a presence and building our brands in the US market is an objective for us this year. The US is growing at an impressive rate with more states currently considering legalising online gaming and our objective is to be at forefront of the developments.”
