Interactive

US – Aspire Global’s Pariplay debuts in New Jersey with Rush Street Interactive

By Lewis - 5 February 2021

Aspire Global’s Pariplay has signed a partnership for games with Rush Street Interactive to launch a selection of online casino games in New Jersey.

The launch, which sees Pariplay breakthrough and first launch into the regulated US market, marks am advancement in the company’s strategy to extend Aspire Global’s global footprint.

The agreement also matches the strategic decision to expand in the US iGaming market with several of the group’s products. Partnering with a major player in New Jersey provides Pariplay with a platform from which it can reinforce and elevate its positioning in the US iGaming space.

Richard Schwartz, President of RSI, said: “Partnering with Pariplay is very exciting as PlaySugarHouse.com players will be the first in the US to play their games, and it reaffirms our commitment to provide our players with the most dynamic mobile playing experience possible.

“Given that Pariplay’s high-quality games are already hugely successful in the European market, we anticipate that our New Jersey players will also love them.”

Adrian Bailey, Managing Director at Pariplay, added: “We’re delighted to partner with RSI and further our expansion into regulated markets by going live in the United States market for the first time in Pariplay’s history.

“Their status as a proven online casino operator in both the New Jersey and Pennsylvania markets is a huge opportunity for our gaming catalogue to serve as an extension of RSI’s existing content.

“We look forward to building an enduring partnership with them and exploring how our games resonate with US players.”