Interactive
US – Atari moves into world of social casinos
By Phil - 27 March 2014
Atari, one of the world’s most recognised publishers and producers of interactive entertainment and FlowPlay, a leader in virtual world games and technology, have announced a strategic partnership to develop Atari Casino a premier social casino gaming platform.
With FlowPlay, Atari gains the back-end infrastructure, analytics, payment systems and in-game advertising integrations necessary to provide a first class interactive experience for social casino games delivered online, on Facebook, or via iOS and Android devices.
Coming in Autumn 2014, Atari Casino will extend some of the company’s most noteworthy brands, including Asteroids, Breakout, Centipede to classic casino games like slots, poker, and blackjack.
The FlowPlay partnership comes as Atari looks to expand its offerings beyond console gaming. By entering into this partnership, Atari will tap into the social casino market opportunity. In fact, more than 170m people, or 2.5 per cent of the world’s population, play casino-style social games online each month, according to Morgan Stanley.
“Atari is an iconic brand synonymous with fun and interactive entertainment,” said Fred Chesnais, Chief Executive Officer, Atari, Inc. “Entering social casino gaming is a logical next step for us given its appeal across multiple generations and its natural fit with the casual audience.”
“From traditional land-based casinos to casual gaming giants, the competition is high. Expertise and differentiation are critical,” said Derrick Morton, Chief Executive Officer of FlowPlay. “Entering into a partnership with an iconic brand like Atari validates our technical leadership, and we’re looking forward to the success of Atari Casino.”
