Supplier News
US – Bally and High 5 to increase land-based content
By Phil - 10 December 2013
Just a few months after the first H5G-Bally games hit the market, Bally Technologies and High 5 Games have struck a deal to significantly increase their land-based partnership over the coming years.
The new agreement will call for High 5 Games to produce more games than ever for Bally, in addition to the games already promised from their 2012 contract.
“We are excited to continue and increase our partnership with Bally Technologies,” said Med Nadooshan, COO of High 5 Games. “This extensive agreement will allow us to provide many more top-quality games for our land-based casino partners, with the same high standards they are accustomed to.”
The deal comes just a few months after the first games of the partnership debuted in land-based casinos around the world. Shadow Diamond, Ocean’s Glory, Golden Tower, and Stella Drive and The Orb of Chance were all created by High 5 Games for Bally Technologies and have been amongst the most successful new games in the industry in 2013.
H5G and Bally made history when the two companies agreed to allow High 5 Casino, H5G’s leading social casino, to premiere Shadow Diamond on Facebook before the game was released in land-based markets. High 5 Casino features a large and highly engaged player base, with over 4m registered users.
“High 5 Casino allows us to see how our games perform from the moment they are launched,” said Nadooshan. “Real-time analytics and immediate player feedback are incorporated in our game production process to create top-performing games for the casino market.”
High 5 Games has retained the exclusive online, social, and mobile rights to the games called for in the new agreement.
“At High 5 Games, we are committed to distributing the best content to all mediums so that as many players as possible can enjoy it,” said Anthony Singer, CEO of High 5 Games. “This deal ensures that many more of our games can be played all over the world in land-based casinos, on social and mobile casinos like High 5 Casino and Shake the Sky, and at real-money online casinos, including nearly half of the online casinos in New Jersey.”
The new games will be made available in New Jersey through Vault, High 5 Games’ remote game server for regulated markets.
