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US – Bally to launch NASCAR at The South Point during G2e

By - 27 September 2012

Far from just showing its latest licence with NASCAR on the exhibition floor, Bally Technologies is set to launch the racing themed game on the slot floor at The South Point Hotel on the Las Vegas Strip, during the three day exhibition.

Bally’s Elite Bonusing Suite Virtual Racing promotional tool has already been a huge hit, creating floor-wide excitement on casino floors across America, driving coin-in, carded play, new player’s club signups, and tremendous excitement. Now, for the first time, Virtual Racing will feature a NASCAR-themed car racing event that lets players actually choose their favourite driver and cheer him across the finish line.

Players will select one of eight famous NASCAR drivers: Clint Bowyer, Dale Earnhardt, Jeff Gordon, Kevin Harvick,  Jimmie Johnson, Matt Kenseth, Mark Martin, or Martin Truex from the touch-screen on the iVIEW or iVIEW Display Manager (DM) player-user-interface on each of South Point’s slot or video-poker machines.

Players who select the winning driver will split a guaranteed prize pool of $20,000 in bonus credits daily during the promotion. The NASCAR races will happen every Monday through Thursday during the month of October at 3:30, 4:30, 7:30, and 8:30 p.m. The South Point is giving away $380,000 during this first-of-its-kind floor-wide promotion.

South Point customers who are members of The Club at South Point and earn 50 points on their player’s club cards within one hour of each race will be eligible to participate in the virtual NASCAR races. The virtual-racing events are available on all of the South Point’s gaming machines – without interrupting game play.

Michael Gaughan, owner of the South Point Hotel, said: “Our mission is to give players a rewarding gaming experience, and we are doing that once again as the first casino in the world to offer the excitement of Bally’s Virtual Racing NASCAR. We like to stay at the forefront of gaming technology while offering our guests something completely new to the market. There is nothing like the excitement of NASCAR and we are thrilled to be bringing it to players on Las Vegas Boulevard.”

Earlier this year, the South Point became the first Las Vegas property to use iVIEW and iVIEW DM with the Elite Bonusing Suite applications to enable interactive, floor-wide player-bonusing applications such as instant slot tournaments, Virtual Racing events, and U-Spin real time bonusing.

Cliff Paige, Director of Slots at the South Point, said: “We’re thrilled to partner with Bally Technologies again to bring this trailblazing technology to the Las Vegas market and to our patrons. Bally’s iVIEW DM really brings the NASCAR races to life and gives our players the chance to take the checkered flag and experience the action and excitement of NASCAR racing.”

The South Point is also using these new systems to enable interactive, floor-wide player-bonusing applications such as U-Spin Bonusing, Lucky Match Bonusing, Dynamic Random Bonusing and DM Tournaments.

“We are extremely proud to continue our partnership with South Point as they continue to build casino excitement and player loyalty,” said Bally Technologies’ Chief Executive Officer Richard Haddrill. “This will be the first casino anywhere to bring the power of the NASCAR brand to their floor.”

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