Operator News
US – Bally strikes deal with SLS
By Phil - 4 December 2013
SLS Hotel & Casino, the next property to open on the Las Vegas Strip, has selected a wide array of Bally Technologies’ innovative systems and interactive solutions.
The hotel and casino is scheduled to open in the autumn of 2014 with more than 1,600 guest rooms, 800 gaming machines, and 80 table games.
The agreement includes floor-wide deployment of Bally’s award-winning iVIEW Display Manager (DM) with Elite Bonusing Suite (EBS), enabling SLS to offer guests tremendous bonusing events such as DM Tournaments, U-Spin Bonusing, Flex Rewards, and Virtual Racing.
SLS will use Bally’s ACSC slot monitoring, marketing, player-tracking, and accounting solutions, as well as the state-of-the-art Promotional Kiosk application, the automated dispatch and alert system Service Tracking Manager, and Bally Business Intelligence to analyse and visualise data.
SLS Hotel & Casino President and Chief Operating Officer Rob Oseland, said: “Bally’s commitment to configuring its systems and interactive solutions to fit the unique needs of customers makes them a perfect partner. Bally offers an end-to-end approach to the gaming industry and an unparalleled commitment to the systems business. We anticipate this is the beginning of a relationship that will provide a strong return-on-investment for our new casino.”
Additionally, SLS will utilise Bally’s open iGaming Platform to provide best-in-class content from a multitude of providers, along with the integration between iGaming and ACSC player-tracking. The company’s iGaming platform is also designed for mobile integration and is ready to accommodate online gaming beyond poker, such as casino table games, video slots, and sports betting.
“The Bally product portfolio allows SLS Hotel & Casino to offer a broad loyalty program across our entire business operation,” Mr. Oseland said. “We want to provide our guests a one-of-a-kind experience to reward their loyalty at hotels, nightclubs, and restaurants across the country, while having seamless integration with the new Las Vegas casino. These integrated products will eventually allow for a single view of the player, positioning us well for the future.”
