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US – Bally’s Corp. rebrands Colorado casinos to Bally’s Black Hawk

By - 7 July 2021

Bally’s Corp. has now rebranded three casinos in the state of Colorado; Golden Gates Casino, Golden Gulch Casino and Mardi Gras Casino to Bally’s Black Hawk.

Phil Juliano, Executive Vice President, Casino Operations & Chief Marketing Officer at Bally’s Corporation, said: “This is the first step in a concerted effort to rebrand all 14 land-based casino properties in addition to establishing an omnichannel brand for online sports betting, iGaming offerings, and fantasy sports.”

“We are proud to offer Coloradans the Bally’s brand and what it has to offer now and months and years to come. Bally’s Reward Card members can now use their card at all three properties to earn Bally’s Rewards, tier status, restaurant discounts, casino multipliers, and more. Bally Bet users earn casino rewards at Bally’s Black Hawk for all of their mobile sports betting activity. We thank the state of Colorado for working with our team and proud of our team members who worked diligently to get us over the line.”

“Bally’s Reward Card members can now use their card at all three properties to earn Bally’s Rewards, tier status, restaurant discounts, casino multipliers, and more. Bally Bet users earn casino rewards at Bally’s Black Hawk for all of their mobile sports betting activity,” Mr. Juliano said. “We thank the state of Colorado for working with our team and proud of our team members who worked diligently to get us over the line.”

Bally’s operates 14 casinos across 10 states, a horse racetrack and 13 authorised OTB licenses in Colorado. The three Colorado-based casinos were originally bought by Twin Rivers in January 2020 prior to its rebranding to Bally’s

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