Bally’s Corporation has been awarded one of nine licences to conduct online sports betting in the State of New York.
With New York’s major professional sports franchises consisting of some of the most storied teams in all of sports, as well as a diverse base of devoted sports fans, this licence provides Bally’s with significant opportunities to showcase its sports betting platform and augment its player database.
Soo Kim, Chairman of Bally’s Corporation’s Board of Directors, said: “Bally’s is pleased to have been awarded an online sports betting license from the State of New York — the most populous state to enable OSB — and would like to thank the New York State Gaming Commission for including Bally’s in this exciting endeavor.
“This licence advances our overall market footprint and marks the latest milestone on our journey towards becoming the leading omni-channel gaming provider in the U.S. Above all, we look forward to providing New York’s devoted fan base with engaging, best-in-class, sports betting experiences.”
The announcement marks Bally’s entry into the attractive New York gaming market, expanding the company’s national presence into 16 states once all pending acquisitions are completed, including AZ, CO, DE, IL, IA, IN, KS, LA, MO, MS, NJ, NY, NV, PA, RI, and VA.