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US – Bally’s launches Bally’s For RVA campaign in Virginia

By - 10 March 2021

Bally’s Corporation has launched its Bally’s For RVA campaign to create awareness of the Bally’s Richmond Casino Resort, a $650m world class destination that will generate significant economic stimulus and create substantial employment opportunities for the residents and small businesses of Richmond, Virginia.

The campaign is expected to run throughout the City’s selection process, which will culminate with a voter referendum scheduled to occur on November 2, 2021. It is looking to inform Richmond’s constituents of the project’s unique and incomparable components that will support RVA’s growth and development, including a $100m upfront payment to the City of Richmond and 4,300 construction jobs and more than 2,000 permanent jobs upon completing the project. It expects to attract 3.7m visitors expected annually, generate $5.3bn in economic value over a 10-year period; and bring in $30m in annual economic activity and spending, plus an additional 289 jobs created through Bally’s innovative Richmond Rewards program.

George Papanier, President and Chief Executive Officer of Bally’s Corp., said: “We have deep conviction in our commitment to Richmond, which is why we chose the slogan Bally’s For RVA to guide our campaign. Our community-first policy is a fundamental element of who we are as a company. Within each locality where we operate, we build strong, lasting partnerships with residents and businesses.”

Marc Crisafulli, Executive Vice President Strategy and Operations of Bally’s Corp., said, “We are in it to win it. We hope that the residents and small business owners of the City of Richmond appreciate how much we want to partner with them on this exciting adventure. We want to be woven into the fabric of this great community. We are for RVA.”

The media campaign will also focus on and promote additional attractive qualities of Bally’s proposal, including a strategically-situated site located at the intersection of the Powhite and Chippenham Parkways on the western border of the City. It will boast a 4-star, 250-key hotel that will increase the desirability for MICE (meeting, incentive, convention, exhibition) activities in Richmond, 117,500 square foot casino featuring an elevated design consisting of the most current gaming components, including 2,500 slot machines, 90 table games, 30 poker tables, a High Limit Gaming area and a VIP lounge; and a 45,000 square foot, multi-use event center with 3,000 high-quality seats, a permanent stage and a state-of-the-art sound system that will attract musical acts of all genres to Richmond and will also be available for art exhibitions, sports events and other performances.

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