SPORTS BETTING
US – Bally’s signs content deal with Sinclair Broadcast Group
By Phil - 13 April 2021
Bally’s Corporation, a leading US omnichannel provider of land-based gaming and interactive entertainment, has announced entry into a memorandum of understanding with Sinclair Broadcast Group. Under the MOU, Bally’s and Sinclair will work collectively to facilitate the production and broadcast of Bally’s-produced content during the current non-game windows on Sinclair’s 19 regional sports networks recently rebranded “Bally Sports”.
Bally’s and Sinclair will also explore opportunities to include Bally’s programming in Sinclair-owned media platforms and affiliates other than the Bally Sports RSNs, which may include Sinclair’s Tennis Channel and Stadium assets. Bally’s development of a wide range of live sporting content and other interactive programming will support the eventual launch of the Bally Bet app. It will also reduce the Company’s reliance on advertising spend, though will have no impact on any contractual obligation that Bally’s owes to Sinclair or Bally Sports.
Soo Kim, Chairman of Bally’s Corporation’s Board of Directors, said: “We are pleased to further our transformative partnership with Sinclair by exploring opportunities for Bally’s to produce new and engaging content and interactive programming. We continue to seek innovative ways to allow fans to further engage with the Bally’s brand, and are confident that the engagement opportunities we will create will elevate the live viewing experience in a manner not seen before. The gamification of live sports is the next phase of interactive gaming, and we look forward to continuing to create lean-in experiences for sports fans across the nation as our content strategy continues to expand.”
The Sinclair-owned and operated Bally Sports RSN portfolio includes the following 19 network brands: Bally Sports Arizona; Bally Sports Detroit; Bally Sports Florida; Bally Sports Great Lakes; Bally Sports Kansas City; Bally Sports Indiana; Bally Sports Midwest; Bally Sports New Orleans; Bally Sports North; Bally Sports Ohio; Bally Sports Oklahoma; Bally Sports San Diego; Bally Sports SoCal; Bally Sports South; Bally Sports Southeast; Bally Sports Southwest; Bally Sports Sun; Bally Sports West; and, Bally Sports Wisconsin.
